In July, 2024, for the first time, New York State will host the beloved North American Manure Expo (NAME), an exhibition and trade show featuring speakers, tours and technology demonstrations on all things fertilizer. Organizers of the odiferous event use every hacky pun, word play and joke to market the thing - “We’re spreading the news”, “Our audience steps in it every day”, “Our Expo is a gas”, and my favorite, “Come and join the Sh!t Show!” Not content with artful marketing, this year the NAME folks are running a slogan contest. The top 10 rejected slogans get put on T-shirts and sold in the Expo gift shop. How many people are expected, you ask?
© 2024 John Oliver
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